One of the critical factors that help with the success of your business is your online visibility. Building an online presence is one of the most crucial steps you have to make for your brand to reach its fullest potential.
However, building an online presence isn’t a piece of cake. There are several things you need to consider when making a strategy that would guarantee a boost in your online ranking and visibility. To do this, most business owners will work with digital experts to develop a brand strategy.
If you’ve recently realised that you need to improve your online presence, you’ve come to the right place. In this article, we’ll share four mistakes that you should avoid when building your brand’s online presence. Let’s start!
1. Not claiming an online space
One of the many mistakes that businesses make is neglecting to claim their space online, making them miss out on several benefits they can use to build their brand.
As soon as you launch your business, make sure that you have a working website and have social media accounts. This way, you’ll have your own space online where you can share and post compelling content that your customers will engage with.
Besides having a website and social media accounts, make sure to apply for a Google’s listing to help improve your visibility on search engines.
2. Neglecting your website’s user experience
One of the biggest mistakes that you could make when you’re trying to build your online presence is overlooking the user experience of your website. Remember that customer experience is key to generate a loyal following and improve your sales, so if you give your audience a difficult time with a messy navigation map on your website, expect your bounce rate to increase.
When designing your website, make sure that a first-time visitor won’t have difficulty going through your site. You can do this by making sure that your products and services can be found easily, your CTAs are positioned adequately, and you have optimised landing pages.
Creating a website can be challenging; that’s why it’s best to work with expert website development and designing companies that can help you build an effective website, ultimately improving your brand’s online presence.
3. Forgetting to utilise SEO
Even if your brand offers fantastic products and services and all your content and website are designed perfectly, your brand won’t be visible to your customers if you forget to utilise search engine optimisation (SEO).
SEO is a powerful marketing tool that improves your website’s visibility on search engines. What makes an SEO strategy work are the keywords that you incorporate in your content. This is because customers will use these specific keywords to help them find your goods and services.
4. Inconsistent content and messages across platforms
Although you have different online platforms that you use to build an online presence, if your content isn’t consistent with your branding and messaging, it could do more harm to a brand than good.
Having inconsistent content can lead to confusion among your customers, and they won’t understand what it is that you are offering. To ensure consistency, follow a content calendar so that you can have an overview of the content that you will be posting.
Conclusion
Building an online presence can be challenging. But if you remember to avoid the mistakes we mentioned above and if you work with digital experts to develop a brand strategy, your online presence will ultimately improve. So start conducting proper research, create compelling content, optimise your website and watch your online presence improve!
Vecta Studios is a digital design agency in Australia that focuses on web design, graphic design, digital presence and brand strategy. If your brand needs to improve its online presence, get in touch with us today!
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