Browsing through websites today, you’d see how it’s a far cry from how it looks and functions from the early, dial-up days of the internet. Web design now plays a pivotal role in shaping the user experience, and part of the elements that affect the website’s performance is the texts’ readability.
The font style, size, color, spacing, and other design considerations can either make your content easy to absorb or add to the user’s confusion. When done right, it can evoke your readers’ desired emotion and prompt them to take the desired action. Seeing as it can do wonders for your conversion rate, the guide below should give a basic rundown on how to improve your website’s readability:
Tip #1: Ensure Your Text is Easy to Scan at a Glance
Modern consumers typically scan a brand’s content – be it your website or campaigns on social media – within the first three seconds. With only a small window of opportunity to catch your market’s attention, making your content scannable is crucial in creating a great first impression.
A simple way to enhance the user experience is to keep the font size at its optimal level, which is usually 18px, according to this 2016 eye-tracking study. The hue should also pop out from the background without disrupting the overarching visual cohesiveness of your website.
As for picking up key points in your text, using catchy headlines and bullet points should make it easy for readers to get to the meat of your content.
Tip #2: Ensure the Information is Easy to Digest for Mass Audiences
It’s one thing to make your content scannable, but the next half of the battle is to write it in a way that is a breeze to understand your core message. People that are hooked by your headlines will want to know more about your offer, so use simple language so that anyone can digest your nuggets of information.
It’s a simple yet powerful step that can make all the difference between a customer that converts or bounces off to a like-minded website.
Tip #3: Add Relevant Imagery or Video to Your Content
A well-written ad copy or article can highlight your main point, but a picture can say a thousand words. Adding high-quality photos, infographics, illustrations, or even video can fill in the gaps and drive your message’s impact, mostly since people gravitate to visuals better than text.
The Bottom Line: The Importance of Enhancing Your Website’s Readability and How it Impacts the User Experience
In a time when consumers and businesses from different industries are driven by digital innovations, getting your foot in the virtual door is the key to surviving the fast-paced, internet-dominated marketplace. For start-ups looking for ways to establish a prominent online presence, the first step is to launch a website that will put your brand on your target audience’s screens.
How Can We Help Boost Your Website’s Performance?
We’re a digital solutions agency in Australia that can help address your unique needs and give you the competitive advantage you need. We offer web design services, graphic design, brand strategy, and more, so get in touch with us today to see how we can help build your brand.
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