It’s not enough for business owners and individuals to have a website. You also have to update your content and ensure your site is working properly. If you have terrible web design, a complicated layout, and a slow-loading platform, you can expect to lose your web traffic entirely!
If you want to increase your chances of gaining a high online ranking on search engines, you will need to revise your strategy and focus on improving your site to meet your customers’ needs. Keep reading below to find out some tips on enhancing your website’s performance and attracting more visitors in the long run.
Utilise a Responsive Web Design
Users nowadays are more inclined to browse the web with their smartphones and other hand-held devices rather than their computers. That’s why it’s integral for your website to have a responsive web design where your pages can adapt to the screen sizes of your consumers.
Failing to apply a responsive interface will give your visitors a difficult time navigating your website and getting to your products or services. Chances are, they will end up checking the wrong web pages and are unable to appreciate your brand because of it.
As a result, a website that isn’t responsive can lead to higher bounce rates and lower conversion rates. But by hiring a web designer to develop a responsive design, your site can easily cater to any device that consumers are using to purchase items off the internet.
Optimise Your Images Accordingly
Aside from having a responsive website, you should also optimise your images so that they automatically change their size depending on the device people use to view your site. You can expect the images that appear on desktops to look differently on mobile devices.
Failing to utilise the correct image sizes will take visitors a long time to load your website, when in fact the duration for your site to appear is crucial. If your website doesn’t load in under three seconds, users will give up and move onto the next website they see.
Your images are necessary assets that make up a considerable part of your content creation because consumers are more interested in your products or services if they can visualise them. That’s why optimising your images helps retain customers into making a successful purchase.
Ensure Your Search Bar is Working Correctly
Having a search bar on your website is a convenient way for your visitors to find what they’re looking for without checking your pages one by one. They can locate products, services, blog posts, and other content, so long as your search box is updated and functioning well.
Make sure that you consider misspelled words on your search bar, including related products or services, articles, and web pages that consumers might be interested in as well. Since they’re already on your website, you can encourage them to check out what else you offer.
Besides, part of website development and designing is double-checking that all the elements of your site are working correctly. If you’re going to include a search bar, make sure they’re useful for anyone who stumbles on your website.
Conclusion
Running a website that has a responsive web design, contains optimised images, and incorporates a working search bar can guarantee you more customers and better sales over time. If you need assistance, you can always reach out to a web design agency to help improve your platform.
Are you looking for a digital design agency in Australia to boost your online presence? Vecta Studios is a digital solutions agency that offers web design, graphic design, and brand strategy solutions. Get in touch with us today so we can start expanding your brand!
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