The holidays are well and truly here—and with the new year coming up arrives the flurry of last-minute shoppers flocking to businesses, whether digitally or in the flesh, to complete their purchases for the holidays.
Taking advantage of this last stretch of the year can really push your sales in the right direction for one final hurrah—and one great way to usher in the new year. However, your competitors will be of the same mindset, so sprucing up your web design is a must to stand out!
Here are some ways to make a holiday-worthy website for the last stretch of the season and to usher in a great new year!
1. Get Your Site in a Festive Mood
Though you may regularly update your site (and if you aren’t, you should definitely start), you may not have gotten the chance to decorate like you would your home or your business establishment.
Customers appreciate it when business websites include holiday decorations and easy access to promos on their website. If you’re pressed for time and budget on getting good quality graphics and animations, then focus on simplicity first. Sometimes the simplest designs make the best impact. What’s important is that your products or services take the spotlight when your customers see your holiday-themed pages!
Ditch the animated snowflakes and go for that nice red ribbon somewhere near your banner with your main coupon code.
2. Update Your Site to Be a Trusted Resource
Website development and design are all about making it easier for people to find what they need—even those things they don’t think they need, but actually do!
Customers shouldn’t have to do any guesswork on what last-minute gifts they’re buying for friends and family. You should be able to provide those solutions for them by compiling the appropriate resources, such as gift guides or product suggestions. Highlighting the products you want to sell is an extra advantage of designing your website this way.
Title gift guides properly and detailed enough so that it’s clear for whom each item is suited for—whether it be someone’s uncle or their nephew twice removed. Use the right keywords and details in product descriptions to ensure its searchability and so that people can make informed decisions about your product!
Lastly, make sure it looks attractive so that customers are more enticed to scroll through it. The best graphic designers from reputable web design agencies can help you in this regard.
3. Giving Back and Gaining More
The holiday season is not just about buying—it’s actually more so about giving! What better way to start a new year than with the spirit of generosity!
Letting your customers know that you’re on board with the true holiday spirit by supporting organisations and charities that you feel strongly about can really make a difference. Not only are you creating a great impact on another person’s life, but you also impress upon your customer base that the season is all about giving.
Customers who clearly see that some of their purchase is being donated to a good cause in your web design will respect your brand more and remember you more than your competitors as well. Overall, this is a win-win situation for everybody involved!
The Bottom Line
There’s no time like the holidays to update your website with a more fun, engaging, and effective web design. The changes you make during this season can be used again during different sales seasons throughout the year, making it the perfect template. This season, everybody’s looking for the superior shopping experience—and investing in the right elements of web design will surely boost your website to winning the new year ahead!
Here at Vecta Studios, some of the best web designers in Australia deliver solutions to our customers to boost their business, including web design, graphic design, digital presence, and brand strategy services. Get in touch with us today to start building your brand’s online presence!