This year, more and more people are relying on the internet and digital technologies to find the products and services that they need. As a result, it’s important for your business to know how to stand out—especially for the year that’s to come!
One way to make sure that you leave an impression is to give your logo and web design some love. Your logo is the first part of your business that people will see. If you feel like switching things up ahead of the new year, here are some design ideas to get your creative juices flowing so you can design a proper brand logo:
Gradients
There’s just something so soothing about seeing a seamless transition from one colour to another. The eye-catching quality of gradients is a major reason why we would recommend adding it to your logo. This is how you make live 3D images that stand out!
Since you will be working with multiple colours, make sure that all the shades present in the logo render well in print.
Overlapping Geometry
If you like bold design solutions, geometrical shapes are a great way to make your logo stand out. Experiment with making several elements partially overlap or merge into one another and see the effect of the final piece.
Minimalism
Many brands have chosen to simplify their logos as the years go on, and this trend shows no signs of slowing down just yet. Simple logos are easier to retain and can be used across a variety of devices and platforms—so intricate patterns and overly complicated fonts are increasingly becoming a thing of the past. In their place, minimalist designs that can easily be replicated have taken over!
Negative Space
Negative space refers to the blank or unused space that is around a graphic element or letter. This offers plenty of opportunities to be creative and to let your mind wander. It is also attractive for viewers, as negative space “riddles” are fun to solve—and they’ll want to decipher all the meanings that are hidden in the design!
Fine Lines
Designs that look like they’ve been drawn in with super sharp pencils are trendy because the crisp lines give the logo an ethereal feel. This technique is mostly used alongside sans-serif fonts and simple geometry. These elements combine to create an elegant and scalable art piece that can be used on different surfaces.
Artistic Chaos
When it comes to art, no one should tell you what you can or cannot do! Feel free to go wild on your logo and try all sorts of unconventional art styles. You can throw in geometric shapes that are appealing to you or turn the letters around. This trend is a great way to express how free-spirited and creative your brand is.
Balance
If chaos isn’t your cup of tea, then maybe a balanced logo will fit your brand more. This style uses sans-serif fonts and symmetric arrangement. Many people will appreciate the clean and simple imagery of your logo.
Monograms
Monograms are trendy again—but this time, they’re being used in conjunction with several other techniques. This bold design style looks good with stacked elements, negative space, and bold geometric shapes.
Conclusion
There are so many logo design trends to choose from, so don’t limit yourself to one expression of your brand identity. Now is the time to experiment with different portrayals and personalities for your brand. To make the most out of your businesses’ creative potential, it is best to consult a logo designer to help you conceptualise your vision.
Vecta Studios is an Australian digital solutions agency that offers web design, graphic design, and brand strategy, among other things. We help you make sure that your brand’s visuals leave an impact on your target audience! Schedule a consultation with us today to find a logo designer that can help your brand shine!
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