Breaking into a saturated market wherein thousands of start-ups are thrown with larger-than-life corporations on the spot. The dog-eat-world landscape makes it challenging to generate the right attention and traffic to your business, which is why building your brand awareness is more crucial than ever.
Brand awareness refers to how the audience perceives your organization, which means it has a significant impact on a customer’s purchasing decisions. Brand awareness is when you’re the first choice for cola is Coke, or when you automatically look for a box of Kleenex when you need a tissue.
Seeing how brand awareness can make or mar your conversion rate and bottom line in more ways than one, the tips below should help you boost it this year and beyond:
Tip #1: Ensure Your Social Media Presence Has Social Focus
People are active on multiple social media channels, and tapping into your different target demographics means giving focus to the right platform that caters to your needs and customers. This means that signing up on all forms of social media will only spread your efforts and resources too thin, but focusing on three key networks that suit your business will drive more results.
B2B companies, for instance, may leverage the quick-paced, trend-heavy, promotional landscape Twitter offers as it’s the perfect avenue for sharing short yet sweet adverts. B2C businesses, on the other hand, may drive more engagement by being active on highly visual sites like Instagram, Pinterest, or YouTube.
Tip #2: Humanize Your Brand
Gone are the days of madmen wherein cold, hard marketing was at its peak. In recent years, modern consumers gravitate towards brands that have a unique and in-depth personality, proving to customers that you have a face behind a faceless brand.
In a sea of brands striving to stay afloat despite the drowning noise of a tight market, having a distinct voice can help set you apart from the rest. Not only will this spark curiosity, but it can build trust and ensure your offer is associated with quality or trustworthiness.
Tip #3: Leverage User-Generated Content
While it’s true that professional marketers, graphic designers, artists, and experts of their own right can produce compelling advertisements, maximizing user-generated content often takes the cake.
It offers a golden opportunity for companies to attract more curious customers, especially since people trust the experience of like-minded buyers. It’s a powerful and persuasive social proof that can drive more interest in your brand, which you can do by offering freebies, creating social media contests, or partnering with influencers.
The Bottom Line: Showcasing Your Uniqueness as a Brand and Improving Your Position in Your Target Market’s Perspective
Are you striving to get ahead of your competition by positioning your brand as a cut above the rest? Solid brand awareness can make all the difference in your mission to establish a strong online presence, but it takes the right minds and expertise to make it work for your business.
Speaking of which, we’re a digital solutions agency in Australia that can help address your unique needs and give you the competitive advantage you need. We offer web design services, graphic design, brand strategy, and more, so get in touch with us today to see how we can help build your brand.
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