For anyone who has been running a company for some time recently celebrated their first year, a crucial truth that never ceases to ring true is that there are many ways to prove legitimacy.
From hanging certificates on the walls of the office to having big-name endorsements that are plastered all across town, the ways to prove yourself as a real company is nearly endless. When used correctly, these promotional strategies can be beyond being merely superficial as they hold the potential for a long-term snowball effect of trust while acting as a moving factor for customers to buy.
Out of all the different ways that you can show customers that you’re a legitimate company that’s worth every second of their time and cent of their money, there’s one that makes a statement unlike any other: t-shirts.
The power of putting a company shirt up and out for the public
Although it may seem like a feeble factor to think about, company t-shirts have become the defining factor in any business’s shot at success ever since they were conceptualised.
With a history that dates back to the 1950s, the art and practice of creating company t-shirts is one that continues to reign supreme and relevant to this day. It may not be as technically-driven or “groundbreaking” as other digital means of marketing, but the truth is that they work as well (or even better) than their modern counterparts.
When used correctly, a piece designed and printed to replicate your branding in a captivating manner can lead to even more crucial results, such as:
- Better brand retention and recognition
- More profits and sales in the long run
- Increased numbers of inquiries and impressions
- Attractive and attention-grabbing paths of communication that make it easier to promote a product, event, or an entire company
A quick guide to company t-shirt design
If you want to attract customers new and old alike in a manner that’s unique, fresh, effective, and cost-friendly, then it’s safe to say that a company t-shirt is your best option. Fortunately, putting your own statement pieces together, having them printed, and getting results isn’t as difficult as you’d expect it to be if you follow this step-by-step guide:
Step #1: Come up with your design concept
What any business owner needs to know about designing a t-shirt for their company is that it’s like working with a blank canvas, meaning that the room for creativity is limitless.
At the start of your designing and printing process, you’ll want to take time and focus on what you want to have on your piece and what elements will work best in doing your efforts justice. During the brainstorming process, focus on putting your design concept together by looking at your logo, mission, vision, ideals, defining visual elements, and products or services in need of promotion!
Step #2: Bring your design together and turn it into reality
Now that you’ve got all the nitty-gritty out of the way with a clear vision and proper idea in mind, the next step in the process is to turn your ideas into reality.
Unless you have a highly-experienced in-house team, it’s recommended to have a design expert help take your idea and make it into an actual visual product. When you choose to work with a studio that knows what they’re doing, you make it easier to avoid any unwanted problems while ensuring that everything’s settled once it rolls off the print!
Step #3: Print and sell
By the time you have your design finalised, the last step to creating the company piece you’ve always wanted to have is putting the visual key on a blank piece that anyone can wear. Once you’re at this part of the process, all you’ll need to do is choose the right type of t-shirt to work with, pick out a colour that complements your design or matches your brand book, and get the design printed in high quality!
Conclusion
Among all the different ways that you can creatively promote your business and grab some essential attention that it can use for growing and scaling, having a company t-shirt is bound to work best for your needs. With the help of this three-step guide, you can come up with some wearable advertising that anyone would be excited to wear at almost every equation!
Are you looking to bring your vision to life with the help of a dedicated digital design agency in Australia that is invested in your success? We’ve got you covered. Get in touch with one of the most passionate and talented logo designers today by giving us a call or messaging us!
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