Most companies are now redesigning their brand and websites to fit the ever-changing world of the internet. There are noticeable patterns online that brands are following to keep their consumers and clients engaged. In the present, the world is going through big changes, one of which is the trend of transferring businesses to an online platform.
If you’ve decided to work with a website designer to give your brand’s website a proper revamp, it is good to know the latest trends, to have a design that is apt for this day and age. Here are some 2020 website trends you should know:
Minimalism is Still at The Top of The Charts
Aside from the fact that websites with a minimalism design are pleasing to look at, it also shows that your website is “breathing.” This means that you are giving your client some space to breathe while they look at your products and services. Having a minimalist website is also very convenient because it focuses on your content, has faster download and loading speeds, and has a more responsive web design.
Graphic Design and Website Design Working Well Together
A common trend we find on websites today is a mix of different types of media designs on their websites. Most great websites are now focusing on the right graphic design, photography, and typography that would work well with their brand’s identity.
What a lot of websites have now is a selection of the right font pairings for typography and beautiful colour schemes that blend well together. Aside from letting your website look aesthetically pleasing, your site should also have readability and legibility. This adds points to giving a great customer experience and decreasing your bounce rate—while pushing users to keep returning to your website for more.
More Relatable and “Human” Designs
A number of company websites are focused on telling their brand’s story. You’ll notice that company websites with a story-telling theme include imperfect elements that make consumers feel like they are understanding the company’s personality and soul. This type of trend is perfect for website designers because it gives them room to be creative and to be able to try different design elements.
This type of design engages the user, allowing visitors to flow with and receive information in a space that is very “human-like”—reducing the “robotic” feel that many generic websites tend to have. Website designers and their clients are required to collaborate and innovate about how their story should be conveyed without compromising the design of their website.
A Responsive Design is King
Because most consumers are either on their phone or tablets, it is vital that your website will respond well on different devices. These designs focus more on the user experience and convenience than anything—thus resulting to a design that users like going back to. When a design isn’t responsive on other devices, bounce rates are most likely to increase, and you may get horrible customer website feedback.
Conclusion
A proper website design contributes to a customer’s company experience. It’s only right that you invest with a reputable design company so that your website design is responsive and aesthetically pleasing. Now that you know some of this year’s notable website design trends, it’s time to book a meeting with your website designer and create a new look for your brand’s website.
Vecta Studios is a digital solutions agency based in Australia. We have a team of reputable website designers capable of delivering superior graphic design services, efficient brand strategies, and optimized website designs. Send us a message today and let’s bring your brand’s vision to life!
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