When you have an online website, you need to remember that user experience (UX) can make or break your business. Curious online visitors and dedicated customers alike will gravitate towards an organized and easy-to-understand website, whereas they will be turned off upon seeing a poorly designed website. To put it another way, understanding user experience means putting yourself in the shoes of your online customers—which will ultimately grant you success in the long run.
Before you consider the help of a website designer or an eCommerce developer, it will do your business a lot of good to first understand why user experience is so important when building up your small business. After all, the goal isn’t just to make sure that you’re reaching customers effectively, but also to give your website an edge against your competitors.
To help you understand this better, here are some factors to consider when trying to optimize the UX your website provides to its users.
1. Mobile Optimization and Social Media Integration
Accounting for the UX on your website means taking note of the largest population of online browsers: mobile device-users and social media enthusiasts. This has been a rising trend among business websites and website designers today. Because most people are always on-the-go and hand around social media, a majority of internet users can be found on these two platforms.
This means that your website must be browsable and easily understandable on a mobile phone, as nothing turns off customers more than having to zoom in on websites they can’t read on their screens. Additionally, having social media backlinks and mentions make your website more accessible and click-worthy among online users. Given this reasoning, it’s a good idea to invest in a mobile-friendly website with access to social media integration.
2. Has Accessible and High-Quality Content
With everyone placing value in the time that they have, the user experience of your website must also be worth the time of anyone browsing it. This means that it must also contain high-quality and value-adding content that is easily accessible to all.
Doing so will not only get you more visitors to access your website, but it will also help your website rank higher on Google’s search results pages. This is because Google analytics loves to promote well-written and informational content from easy-to-understand websites.
As such, make sure that your blogs, videos, and graphics are all worth consuming for the online customer. Ideally, you want to make it accessible to a large audience. The user experience largely plays on finding solutions that make your website as accessible as it can be to as many as humanly possible. You can make your business website a solution-oriented space with practical and informative content that is easy for your readers to digest.
3. Aesthetically Pleasing and Consistent
While taking account of usability and content, a great website draws allure to the user when it makes sense in a visual way. Remember that your UX will factor in the overwhelming majority of looking, clicking, and navigating your website. This means you have to make it easy on the eyes of your users for them to perceive it as an organized site of information. It also means your main page and other landing pages have to make sense together.
To achieve this, you will want to get a website designer who has a creative background with a specialty in providing a good UX. This means they know what your online customers may be looking for visually, and they have solutions to properly integrate this into any website project. Additionally, you want a website designer that is willing to put the site to the test. This means having user testers to really validate the user-friendly experience of your site.
Conclusion
Designing a website for your online business may be challenging, especially if you are not in the know about UX. You, as a business owner, must keep in step with your online presence by visualising what your customers may want to see on your website. In this way, you won’t only better inform your website designer what you are looking for, but you are also proactively taking your first step towards providing a user-friendly and therefore highly effective website.
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