One of the common mistakes business owners make is copy-pasting their logo on every type of stationery their business has. Although it’s incredibly easy, it’s also extremely ineffective and may do damage to your brand’s image.
Since many businesses are going digital, physical letterheads aren’t the first branded item that your customers will see, but that doesn’t mean it isn’t important. Regardless of their visibility, your business stationery should still be striking, professional, and well-designed. To ensure this, most business owners team up with a reputable graphic design agency to create graphic design content that will improve their business’s image.
If you’re thinking of creating several paper goods, such as business cards, envelopes, letter paper and more, keep reading. In this article, we’ve compiled everything you need to know about stationery design and how it can improve your business. Let’s get to it!
What information do I need to include?
When designing your letterhead, you don’t need to put a chunk of text sharing the summary of your business, but you don’t want to leave anything out as well.
A standard list of information that you need to include in your stationery design is your business’s name, logo and contact information. These three are vital information that will help clients connect with you should they be interested in your services and offers.
Additional information that you may want to include are your company’s tagline, relevant certifications and licenses, social media accounts, business address and operating hours.
How do I design my stationery?
Now that you’ve figured out what information you want to include in your stationery, it’s time to organise and layout the information in an aesthetic way.
1. Figure out the layout and orientation
Choosing the orientation of your stationery is relatively easy; you’ll only need to decide whether you want a portrait or landscape orientation. However, designing the layout is the meatier part of it.
When you layout your stationery, make sure everything is organised, avoiding any clutter in its space while including all the necessary information you need.
To make sure that your stationery aesthetics won’t get compromised, it’s best to work with a team of talented designers from a reliable graphic design agency to help you create compelling graphic design content.
2. Make sure you’re using the right fonts and colours
One of the most critical elements of effective stationery design is the font you’re choosing to use. Fonts have different personalities; this is why it’s essential to understand the difference between the variations of font types.
Serif fonts tend to lean towards a more professional and formal look, while some sans-serif fonts can be a bit more casual and fun. Whatever font you choose, it should effectively communicate the tone and values of your business.
Besides the font, you want to make sure that you’re consistent with the colour palette you choose. Make sure that you use your business’s branding colours in your stationery to help promote brand recognition and consistency.
3. Don’t forget the details
Just because business stationery are professional materials, doesn’t mean you can’t add a little design. The details you decide to incorporate in your stationery design can help give your business’s materials a professional and unique look.
When you design your stationery, make sure you remember the spacing and bleeds. This will allow you to create designs that won’t get destroyed or compromised in the printing and cutting process. Being meticulous about your design and minding all the details will give you an effective and professional-looking stationery design.
Conclusion
Stationery design, like any promotional and branding material, can do wonders for your business. By including the right information, following the design tips and by collaborating with a graphic design agency, you’ll be able to come up with an effective stationery design that will scream professionalism and help improve your business.
Does your business need help with graphic design? Vecta Studios is a digital design agency in Australia. We have a team of reputable designers capable of delivering superior graphic design services, efficient brand strategies and optimised website designs. Send us a message today and let’s bring your brand’s vision to life!
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